New Private-Fund Product

Invest in Real Estate


To drive business growth and attract more investors, Fundhomes, a real estate investment platform, is launching a new investment product called "Private Fund."


We need to start with ambiguity, identify the direction and prioritize tasks to complete the website design.


The Fund Intro page was designed to provide information to potential investors. Its launch resulted in a 16.4% user contact rate, indicating significant interest.

Role: UX Researcher  |  Team: 2 UX designers, 1 UI designer, 1 Product Manager  |  Date: 2023 Jun  |  Duration: 5 weeks

Secondary ResearchExpert InterviewUser InterviewCompetitive Analysis