New Private-Fund Product
Invest in Real Estate
Context
To drive business growth and attract more investors, Fundhomes, a real estate investment platform, is launching a new investment product called "Private Fund."
Goal
We need to start with ambiguity, identify the direction and prioritize tasks to complete the website design.
Result
The Fund Intro page was designed to provide information to potential investors. Its launch resulted in a 16.4% user contact rate, indicating significant interest.
Role: UX Researcher | Team: 2 UX designers, 1 UI designer, 1 Product Manager | Date: 2023 Jun | Duration: 5 weeks
Secondary ResearchExpert InterviewUser InterviewCompetitive Analysis
