Smart Travel Solutions

Book a Train Ticket

Context

Tongcheng is one of China's top 5 online travel companies, offering transportation ticket booking and other travel services.

Goal

Identify what is preventing users from using the new "Smart Travel" feature to book train tickets.

Result

The study's findings led to a redesign that resulted in a more than doubled number of orders and a 12% boost in revenue.

Role: UX Research Intern | Team: 1 UX designer, 1 UI designer, 1 Product Manager | Date: 2021 Jan | Duration: 2 weeks