Smart Travel Solutions

Book a Train Ticket


Tongcheng is one of China's top 5 online travel companies, offering transportation ticket booking and other travel services.


Identify what is preventing users from using the new "Smart Travel" feature to book train tickets.


The study's findings led to a redesign that resulted in a more than doubled number of orders and a 12% boost in revenue.

Role: UX Research Intern  |  Team: 1 UX designer, 1 UI designer, 1 Product Manager  |  Date: 2021 Jan  |  Duration: 2 weeks

Expert InterviewHeuristic EvaluationUsability TestCompetitive Analysis